Quote:
Originally Posted by late apex
Because they're competing with everyone else. If Mercedes and Audi are offering little FWD cars, BMW probably doesn't feel like they can win over enough customers with a RWD model. So they'll offer FWD & AWD as well. As enthusiast we want RWD, but it's the masses that companies make the majority of their money from. The FWD cars that Mercedes and Audi make aren't for enthusiast either so this is BMW positioning themselves to compete for overall sales. Hopefully BMW has plans in place for some new RWD cars to please enthusiast.
|
This is on target. True enthusiasts make up a small portion of not only BMW's sales, but even brands like Porsche have a large number of people that buy just for the name.