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M brand being diluted
In the chase for sales and profit I feel the M brand is becoming diluted. We have M135, M235 , M Sport on just about every model and now the proper M cars like the M3 appear to be now being designed to appeal to a wider market with a diluted driving experience hence the debate over exhaust sound etc
Maybe time for BMW to cash in and have a sub brand of M that looks after people who want something different from the mass market with
Limited edition models like the 1M and CSL
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