Quote:
Originally Posted by fecurtis
The M235i had nothing to do with M GmbH, that was a move by BMW to leverage the M brand. M GmbH had nothing to do with the development of the M235i.
I don't really care that they did it, just think it's weird. The last time they had a car like that though was the E12 M535i from decades ago as far as I know.
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Well that is reassuring that the M Group was not involved in that and it was some non-M marketing exec pencil pusher watering down the brand. It is like anything...you create a brand of excellence, attract those who desire excellence and will remain loyal so long as you are true to the brand, have them get used to the taste, and then get greedy and cheap and start screwing with the ingredients but continue to call it the same thing. This is becoming the norm now and it is disappointing.
Obviously the E12 was such as success they decided to do it again? Ugh. Maybe this guy will be a pragmatic purest and put an end to this stuff but I am skeptical. Execs are not in the trenches and don't care about engineers - they are looking at the bottom line and how to make more profits not necessarily a excellent product - rather a mediocre one. Hence the mindset at Audi - AWD - Audi Wheel Drive and they cannot think outside that box. Hopefully he can and bring a MMA attitude to the company (which is what I mean by pragmatic purism). Analogous to MMA - One martial art verses a mixture of martial arts to create a well rounded fighter. Same goes here.
BMW if you are tolling the boards....pay attention to what is being said by your customer-base.