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FYI - the way I configured it was a 335i sedan, with Sports, Premium, Cold Weather, CA, and Auto.
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That's a nicely equipped 335i..the price seems right to me.
Keep in mind that the car is turbo'd..so the price has to go up somewhat and the 3 will no longer be the entry level BMW. For around the $50,000 mark..there is no other car that has everything this car has to offer. The closest competitor is the S4, but that's noticeably more expensive.