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BMW messed up by betting on the i Brand and electric cars.
If the i3 looked like a normal car or just inline with regular 3 series proportions, it would have sold much better.
The new i5 renderings looks like a Prius, they should copy Tesla instead.
They should of followed Mercedes and spent that R&D $$$ on its existing lineup.
MB now has way more offerings and is #1 in sales in US YTD.
They flooded the market with SUVs and entry level FWD sedan. Plus they have MB GT, GTS, GTR.
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