Think about what kind of company BMW is compared to others it competes with:
- Priority 1 is the globalization of the brand. Priority 2 is profit margin.
- It's a relatively small, privately-held company that has no larger parent organization
- Its racing heritage is relatively small, particularly in the last 20 years and specifically within the last 10
- The only precedent that exist for a supercar is the M1, which wasn't really a BMW in the first place
- It already displays difficulty keeping up, and competing with, its competitors' products and priorities
Hate to say it, but BMW has absolutely zero reason, motivation, and pressure to produce a supercar. It's not Porsche, it's not Mercedes, it's not McLaren, it's not Audi, it's not Honda, it's not Toyota -- hell, it's not even Fiat (ergo Alfa Romeo, Ferrari, etc.).
I would equate it most closely to Jaguar, even though even it has a parent company (and it's based in India, of all places). Hear any rumors about a Jaguar supercar? Didn't think so.
Ain't gonna happen. Ever.
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