Quote:
Originally Posted by hinckley
Quote:
Originally Posted by Sedan_Clan
It still baffles me why people keep comparing Porsche to BMW. They are not in the same realm in terms of vehicle/brand focus. It's like comparing Abercrombie to Dolce & Gabana. One is designed to appeal to a MUCH larger/broader audience with much shallower pocketbooks. The other is niche, more singularly focused and targeted at deep pockets.
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It sounds like you may be thinking that Porsche = 911, or maybe 911 + 718. But the 911 and 718 make up less than 25% of Porsche's sales. The 911 makes up less than 15%. |
When it comes to us M drivers, the 911 is the focus. It's the "
logical" next step that nearly every M driver cites. So, yes, in this case we are focusing on the 911 when we're talking Porsche sports cars, not SUV's.