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Originally Posted by FCX5
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Originally Posted by mjr24
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Originally Posted by InsideMan
Exactly. A vehicle shortage has nothing to do with YoY sales. It's about supply vs demand. And yes, the demand is outweighing the supply. Guy is probably being sarcastic.
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Another Einstein here...... 
If 2021 sales were like half of what 2020 or 2019 was....then we could definitely attribute it to a shortage. However, when they are basically on par with 2019 and 2020 (and make no mistake....sales were dead the first quarter or two of 2019-2020 overall but 3rd/4th quarters more than made up for it)....then the shortage is BS. I'm not saying there isn't a little bit of a shortage issue with BMW....but not anywhere to the degree of what you guys claim.
BMW sold 311k vehicles in 2018 and like 324k in 2019 in North America. They are close to on track for that this year. They've sold 240k through 3 quarters. Again, they would rather sell 300k and make $8k per car profit....than sell 324k for $2k profit per car. More hype of a shortage creates more demand....lessens need for as many sales people, lessens need to negotiate on cars, lessens need to come up with favorable leases, increases profit margin, etc. This is all money in their pocket..... |
Never let a good crisis go to waste. BMW fortunately has an excellent product line now and debt is cheap for consumers…so it is easy to justify higher prices. |
The lack of incentives in no way makes up for inexpensive financing. The current car market works because every manufacturer is in the same boat right now causing inventories to remain low. That will change and force others to follow suit. The old way of designing automotive electronics is dead.