Quote:
Originally Posted by Mavus
This was driven by the new CEO to reduce the number of unique parts per model and increase margins. From a business point of view sure I can see it but if you want to have a great product with unique features that will take a hit as you presented.
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Go back to the early days of the 3,5,7-series, you will have seen the same thing. We've seen this family resemblance and parts sharing (where possible), since the 1970's.
Used to be referred to as "same sausage, different skin".
When BMW move away from this approach, with a model which looks out of place, there is a lot of negative talk. "What is BMW thinking", "That's not a real BMW", etc.