|
Impressive results. I wonder if BMW will slow the price increases on the X5 and X7 because there’s a clear shifting down to the cheaper stuff.
iX sales growth is huge but still very small relative to Tesla model X&Y. Once Tesla charging standard is adopted and their chargers open to BMW, this will likely change.
On the strategy of success, the depth and breadth of the portfolio is unquestionable. I wonder what the close collaboration with dealers means. Most dealers seem clueless about the products or the future. Case in point - the Z4 manual SOP is March - two months away. And our dealer doesn’t have a clue about it. Anyway this is their way of saying sales and service is “appreciated” by the brand.
|