Quote:
Originally Posted by Ibiza
But down from 2022 of 83k unit sales. iX most likely canabalized 2023 X5 sales with higher incentives.
|
This is the biggest problem for BMW in winning the EV share game - how to compete on price without cannibalizing X5-X7 sales. The obvious solution would be to offer the same vehicles with an alternate drivetrain in the same way as the i5/5. But it’s less margin and introduces complexities into - and likely exceeds the capacity of - the Spartanburg plant. That said, I like their approach. It stratifies the portfolio, and PHEV or mild hybrid makes more sense on a less aerodynamic, more versatile X5 or X7.