Just remember what Cayenne did for Porsche. I personally don't think it is bad for BMW to diversify, as long as they keep making the excellent sports sedan/coupe which they had been making for the last few decades.
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09 BMW E92 335i: Top Mount EFR 7670 / Dinan / AP Racing / Wavetrac / TC Kline [Full Mod List]
07 BMW R1200S: Shine Yellow / Akrapovic / Ohlins
19 Volvo V90 T6: R-Design / Bowers & Wilkins / Polestar Optimization
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