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There is no intention for maximum volume on the BMWi cars , They are not Volume cars and are not intended to be mass volume cars. BMW like to think of the BMWi cars as automotive gadgetry , like an ipad or an iphone something that does the intended job it was supposed to do but in an entirely different way. Potentially the cars do speak of this , both the BMW i3 and the i8 Spyder fresh from Beijing are now on show at the Cannes film festival , but there is still much to do in regards to BMWi as we are in the process of a World Tour which will begin in Rome and travel around the globe as well as the high tech interfaces needed for our Specific BMWi Boutiques located with many of the worlds mega cities.
BMWi cars will not be sold from all BMW dealers.

Another thing completely overlooked is BMW's attention to profitability, it was important to establish a higher rate of profitability around 10 years ago which has been successfully implemented in the current 5,6 and 7 who now gain a higher rate of profitability than the previous E60,E63 and E65. The new 3er and 1er are also more profitable than the previous models. And BMW are currently integrating the UKL/MINI to be more profitable. As of now MINI makes its money via personalisation on the Oxford built cars as the profit margin on the car is razor thin , integrating that with the BMW FWDs and they will earn a higher rate of profit on car aswell as personalisation.
The integration of the next generation of Rolls-Royce's into BMW's next gen. Lightweight matrix will also help increase profitability.
The current RR Ghost which is approaching its 3rd Birthday still has a 12 month wait for a new vehicle order.

When you think of the cars that are inbound... again they are cars on which good money can be made from them due to the existing and future matrix modular architecture which can be adapted to each model whether volume or niche.
Nobody within BMW is expecting BMWi to be such an overnight success to begin with , like previous BMW new segment or new niche models or indeed MINI and Rolls-Royce there will be the establish period.
This time around it will be an easier transition as BMW will have a line up of products that return a higher rate of profit per car than previously. Allowing an offset for BMWi to run at its own pace and become established.