This is so sad. Its almost like the M6 represents a child caught up in a spat between divorcing parents. I didn't imagine that watching someone destroy his own property would be so traumatic. I hope I never have to watch something like this again. Let's hope BMW will get the message. Videos like this go viral and the reputational damage is something that takes years to work back (especially since thats one car that happens to carry your brand's highest profit margins).
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