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I’m skeptical this will be a massive success for BMW.
1) the iPad approach is disappointing. Perhaps the “screen that will cover the entire bottom of the windshield” will change my mind?
2) ICE and Hybrid, plus drop and replace parallel ICE/BEVs like the i4/5/7 seems to be working fine. This massive leap - is it necessary? I guess we’ll find out.
Drove the iX50 today for the first time - with air suspension and loaded to the gills. It’s a nice vehicle, quick and comfortable - but not sporty and a bit floaty. Didn’t like the seating position or the weird angles on the interior and wasted space - reminiscent of a minivan. I was hoping to love it but didn’t… at all.
IMO the X5 and X7 are more refined and have the right blend of comfort and performance. I’d buy an x5 with a battery pack or an X3 with one before I’d buy an iX.
Perhaps that’s why they are launching the neue klasse. I guess I should give BMW the benefit of the doubt…? Maybe the iX appeals to some other non-sporty buyer, and the neue klasse will appeal to the legacy BMW consumer?
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