|
Manufacturers rarely lower the price of a similarly spec'ed vehicle year to year. But, they'll often add 'standard' features to one to justify the consistent pricing. It's not that they couldn't, it's that most customers would be really pissed off if next year's model cost a lot less than theirs did - it would trash the resale market. So, manufacturers keep the price the same, but usually add stuff. Eventually, inflation becomes a big enough component of that, and they can raise prices again. The competition between manufacturers also affects what price they can charge.
They have much more flexibility when adding a new model line since there's no reference pricing they have to try to maintain.
|