|
Bean counters are going to drive this company to the ground. Today BMW skates on the good name aquired in the past, but so many new models are an insult to that heritage. The competition is also gaining ground quickly, better car dynamic, better interior quality, more electronic gizmos. The handling advantage has vanished under the scissor effet of competition improving and BMW getting soft. Engines are still stellar, but interior has already taken a big hit, and value is very much down with the heavy handed pricing and stripped to the metal base models where everything that is not even considered luxury these days is optional (convenience access being the worst offender here).
It is not time to save money by further decreasing quality. A badge can inflate the price of a glorified FWD golf so much before people decide to just get a Golf.
|