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Originally Posted by FogCityM3
Agree with prior comments, this can only be a signal of something big, and probably not just one car/model, either
As I mentioned in my prior comments about the ex-Audi guy, clearly a different strategic direction is being sought which has not been provided by internal resources. The ///M division seems to be in focus here and weak sales of ///M cars as a whole (particularly M5 /M6) and the lack of a divisional "halo effect" on BMW being perceived as the ultimate driving machine seems to be at play. Glad the company can recognize what many have been saying for a while now and here's hoping for better things to come! Probably will not be the end of the talent poaching either.
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Me 2
Change is on the horizon, I'm excited