Quote:
Originally Posted by Ibiza
The iX sales can not continue with the $9,900 incentives. This propped
up the light truck sales to only a -2% loss. As the iX is not SC manufactured, how is the SC PCD overwhelmed with X3 through X7 sales down for 2023 that German manufactured vehicles are now excluded?
Doesn’t BMW NA realize that the EV market penetration has hit a plateau in the United States with acceptance? Just putting out a feel good spin.
Great for the high sales numbers, but growth is from non US manufactured vehicles and lower profit margin models such as the X2–which is not good news due to higher transportation costs to import to the US.
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I wonder what percentage of iX vehicles generated a dollar of profit for the dealerships and distributor. Most, if not all, deals were 9-12% discounts plus 9900 incentive and subsidized residual and rate. While BMWFS will get absolutely crushed in ~3 years when iX will start coming off lease. I estimate average 20-30k loss per car.