BMW screwed up by not charging more; like, oh, say $899 for it...and why not? I mean, if you can afford a glorious BMW then what's a few hundred scheckles for a plastic iPhone cradle? Or $4500 for a decent brand-name sound system (B&O)? I mean honestly, everyone who owns a BMW obviously has money to burn and they don't even pay their fair share of federal taxes, right? (sarcasm off :/)
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