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Originally Posted by miamiten
The first Z4 was a horrible car. With the E89, an all female design team was assigned the task of making it a more refined car and marketing thought a folding hard-top would be a sound compromise. I think they were successful aesthetically and material wise, but at the same time, made it far too expensive to produce and the lack of a true coupe with the negatives of a folding hard-top hurt it. It's a fantastic car (albeit a bit porky), but falls in a bad price point in relation to its product point. The Z5 will bridge the mid-range in both marketing, model position, and price point. This leaves room for Z models above and below; something the E89 didn't allow.
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Not sure why the "all female" team is relevant. Are you trying to blame women for the downfall of the Z4? I assure you if BMW let me design a new Z4 coupe. It would be bananas and under $65k loaded.
