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BMW have lost it's way. Like I said before, they were very happy to play third behind Lexus/Mercedes in terms of sales numbers from 2000-2010. No complains at all during that decade. They didn't care much and never attempted to push their sales up to #1. The Brand focused on performance and putting out wonderful car after wonderful car.
That all changed when they took the sales crown and from that moment on, their focus is now on being #1 in sales numbers and stats. Expect a 'CLA' fighter every soon. Possibly a 28,000USD 'BMW' 'FWD' family sedan.
It's funny because it seem like BMW/Lexus is swapping places.... now BMW is edged towards the conservative luxury rides and comfort while Lexus is going towards the aggression and driver's car mentality+styling.
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