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      09-27-2013, 03:33 PM   #92
mookie45
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Quote:
Originally Posted by late apex View Post
Because they're competing with everyone else. If Mercedes and Audi are offering little FWD cars, BMW probably doesn't feel like they can win over enough customers with a RWD model. So they'll offer FWD & AWD as well. As enthusiast we want RWD, but it's the masses that companies make the majority of their money from. The FWD cars that Mercedes and Audi make aren't for enthusiast either so this is BMW positioning themselves to compete for overall sales. Hopefully BMW has plans in place for some new RWD cars to please enthusiast.
But wouldn't a non-enthusiasts not really care if its fwd or rwd? I doubt the masses are demanding for fwd or even have a preference.
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