Thread: BMW going down
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      04-06-2014, 02:04 PM   #49
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Quote:
Originally Posted by Patronus86 View Post
Who would have thought...a german car brand is outperforming another german car brand....what is the universe coming to?




$42,000 starting MSRP's, optional 6MT, a whole selection of performance options...that doesn't sound like 'catering to the masses' to me. It sounds like a car company that is catering to car buyers who have money to spend. BMW has always charged a premium. And the badge seems to attract buyers in many countries, not just China.
BMW used to crush their german counterparts in comparos for a long time. I remember reading from 90's all the way up to around 2009 that whenever there was a german comparo, BMW won by big margin. That's a long time of excellence over competition, not just one or two years. Fact is that BMW is losing ground like never before and as a BMW enthusiast its very alarming.
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