Quote:
Originally Posted by N_Petroff
You can clearly see BMW is very short on money to compete with VAG. Audi is thinking of bringing significant weight loss to it's humble regular models whereas BMW can't afford a CF roof for the M5 (considering that the M3 has it.). BMW is pulling a Honda, once a ruthlessly engineering driven brand, now positioning itself as some Hippy car brand with hybrids and failing. Loss of focus = brand death.
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It is not a question of resources but for BMW independence and originality.
No matter how light Audi bring in a model they do not have the ability to virtually shrink the car as BMW does for example behind the wheel the larger 7er shares some characteristics with the smaller 5er and 3er making the BMW more agile and dynamic. Sorry but some of the latest Audi models I have driven are very undynamic yet they imitate the BMW-esque feeling in their marketing.
Why would you want a CFRP roof on an M5? An M5 is not a Honda Accord.
BMW is an independent brand and a very progressive brand. They do not follow the leads of other car manufacturers and are highly innovative about their concepts. For BMW they adapted to the changing climate and that is sustainability. BMW have entirely leapfrogged their competitiors with the BMWi brand which is going to be huge because it is a new progressive move what you see is what you get. It is not going to a standard car electrifed it is it's own concept.
BMW are quite happy where they are They are market leaders in their home and largest market Germany. Market leaders in the US. And are seeing huge growth in markets that will eventually replace other markets in the top three.
China,Brazil India and Russia.
They are global automotive leaders in sustainability even ahead of VAG which is at the very bottom due in turn to Bugatti and Lamborghini.
The BMW brand will thrive and especially with the importance of upcoming models such as the 1er which is off to a good start. And the new 3er plus important upcoming models which will help BMW achieve greater profit margins and sales.