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Originally Posted by dclowd9901
The point of a supercar (outside of companies that make them strictly) is as a halo or flagship vehicle to prove the manufacturer is still relevant. Lexus had to prove they could create a serious performance car, and went out and created (what is widely regarded as) the best supercar ever made. Audi, a brand famous for its rally breeding and crushing pragmatism roped in some Lamborghini guys and proved they still have racing blood and an edge of insanity.
BMW has nothing to prove. They've been selling the line "the ultimate driving machine" for years, and no one who drives their cars doubts that for a second.
Of course, now that their "perfect driving car" image is falling behind the likes of Chevy's new Stingray, and Merc's traded in refinement for hot rod 6 Liter engines, BMW may have to come out swinging again to redistinguish themselves. Let's hope.
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I doubt that BMWs are more fun to drive.