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Originally Posted by wdeerfield
I think the main problem BMW enthusiasts have with all these random models is that it is diluting the brand and now BMW is cross shopped with hyundai and now even Chevy.
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Let me introduce you to the Mercedes B Class.
http://en.m.wikipedia.org/wiki/Mercedes-Benz_B-Class
So BMW is merely trying to compete with a rival company.
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Not only do those cars have more tech, they are standard options! I cant believe a 50k car has halogen lights and its $1k for xenons that come standard on an accord.
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But there have always been alternatives out there that are cheaper.
People are upset because the "Ulitmate Driving Machine" association they identify with is no longer as attractive as it once was due to a newly diverse product lineup. The products themselves, however, are still competent as always. Well there have been missteps, but so too has the competition.