Quote:
Originally Posted by M3 Adjuster
BMW needs a 2 series gran coupe to compete in that segment.
I have been screaming this for about a year or more.
Way too many BMW fans still driving e36 four doors that feel like they haven't found a replacement, because the new cars are too big and too heavy and too wide, particularly e36m3/4 owners.
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I've had two people I know that I've had to steer away from BMW. They were in the market for a $35k-$45k car that's sporty and loaded with nice features (xenons, navi, back up camera, sport package, etc etc). Neither of them wanted coupes so the 2 Series was out and a 328i with those things can inch towards $50k.
So in both instances I had to recommend the A3. Audi is really going after the younger crowd because, unlike most German cars, the A3 already comes standard with things like leather and xenons and a dual clutch transmission (it's the only available transmission). BMW doesn't really have an answer for that yet.
I could've suggested the Mercedes CLA too but the car looks like crap.