I received a copy of Milward Brown Optimor's "Brandz Rankings", which uses various factors to determine a brand's value creation. If someone wants the full breakdown on the methodology, just read up on the FAQ.
Anyway, they rank BMW as the #2 most power car brand, and it captures #17 overall. The top car brand in terms of value creation is Toyota, according to their research. Here are the Top 10 most powerful Car brands:
1. Toyota
2. BMW
3. Porsche
4. Mercedes
5. Honda
6. Nissan
7. Ford
8. Chevrolet
9. VW (Volkswagen)
10. Lexus
Anyway, I thought it was interesting to see how various brands were valued. The company I work for is ranked #3 in its segment (beer.)
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Scott
2024 G01 X3 M40i, Brooklyn Grey Metallic /// 2015 F15 X5 35i, Space Gray Metallic, 99K miles /// 2013 F30 320xi, Mojave Metallic, 112k miles
2019 Ford F450 STX, Oxford White
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