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Audi has been consistently building its brand, and has new initiatives in the US (R8 Superbowl commercial, etc.) If you are correct about peoples perception of Audi in your area, then that is only one area, not the entire US. I guarantee that many people consider Audi to be as upscale and nice as a BMW. This is based on personal opinion, not trying to start Audi v. BMW SH here. This is my opinion after driving an Audi.
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2015 335xi | Mineral Grey Metallic | Black Dakota Leather | NAV | SportLine | ZPP | ZDA | ZCW | Munich Build
Retired: 2008, 2011, 2013 328xi |