Quote:
Originally Posted by GreenThree
Audi has been consistently building its brand, and has new initiatives in the US (R8 Superbowl commercial, etc.) If you are correct about peoples perception of Audi in your area, then that is only one area, not the entire US. I guarantee that many people consider Audi to be as upscale and nice as a BMW. This is based on personal opinion, not trying to start Audi v. BMW SH here. This is my opinion after driving an Audi.
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I agree that Audi is building its brand and making nice, upscale cars. It's just that Audi is not quite there yet, in terms of establishing its brand, compared to direct competitors BMW and Mercedes.