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Several of us have been saying this for a while now: that BMW straying from its enthusiast and performance roots will come to haunt them at some point and looks like it's starting to happen. Now there is a lack of differentiation with the other marques, many of whom have matched or surpassed BMW at their own game. I see this time and again across industries, once the focus on the core customer/values (that got a company to where it is in the first place) are lost, it is very hard to regain them. Porsche is a company that got it right.
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