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Originally Posted by FogCityM3
Several of us have been saying this for a while now: that BMW straying from its enthusiast and performance roots will come to haunt them at some point and looks like it's starting to happen. Now there is a lack of differentiation with the other marques, many of whom have matched or surpassed BMW at their own game. I see this time and again across industries, once the focus on the core customer/values (that got a company to where it is in the first place) are lost, it is very hard to regain them. Porsche is a company that got it right.
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This exactly.
And come on Scott: you say the i8 is BMW's upcoming flagship:
a 3 cylinder awd 360hp car?
I understand BMW won't built a 918 like car but, lets say a 6 or 8 cylinder turbo electric flying saucer with 600bhp just as a showcase. And for the fans.
I don't get it . The whole environmental thing is going completely wrong imho, political weight, lies and making a big show out of it. And BMW desperately wants to be the greenest company in the world, formerly being a car company making sporty cars with some feel and enthousiasm.
Cheers
Robin