I don't really like Audi's ads because they have such a negative vibe to them. Like a neener neener we're better snootiness to it. Does nothing but give more ammo to Clarkson's comments that cocks drive Audis.
On the other hand, BMW's two new commercials are very "happy" and inspiring. If I was shopping for a car, I would be more drawn to the uplifting commercials over the negative ones:
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