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I don't really understand this.
BMW built their reputation on making mundane 4-door sedans fun to drive.
If BMW's series (and M car derivatives) were the best cars in their respective classes (as they were for so long), then do they need really need a halo car?
What does a 918 competitor accomplish?
Why not plow the money this would cost into figuring out how to make a parallel (to UKL) small-sedan RWD platform viable?
In the long run, that'll carry the brand much further than a low-volume hybrid meant to compete in a class that doesn't present much of an ROI for BMW (or its customers).
#hurryupwiththem2
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