Quote:
Originally Posted by M3Luck84
Guys, just wanted to get your perspective on wjether or not BMW is spreading the model line too much. What I mean by that is, I\'ve noticed that they have been adding various models their lineup. Various editions of the m3 various editions of the 3 series coupe just to name a few. My point here is, that if they do saturate the market with new vehicles do you think they will loose their sense of uniqueness. Om top of that do you think the quality may suffer both in vehicle quality and service quality based on such saturation. It would be great to see what others think.
Thanks  |
There is ultimately no doubt that this is getting out of control, I remember when BMW was strictly a luxury car maker and it was truly a cool car. When you have so many models and so many sides of the market accounted for that is no longer the case... this however is business and from a business standpoint they are doing just fine.