Quote:
Originally Posted by jmg
It's a double edged sword. I'm not a huge fan of the M dilution, but if capturing a wider audience to make a business model sustainable allows the M division to keep operating so we still get M cars, then it's hard to argue against it. Porsche does it with their GT cars and Turbo models. Do we need a Turbo Macan or Cayanne? I don't, but someone might, and their SUVs are their bread and butter. They need those sales to keep making 911's and Caymans.
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You never see Porsche make a bullshit commercial that says 'Im GT' nor do you see them put the GT logo on every car trim they have. Yes they build the SUV and EV for the broader market but they still focus on their enthusiast base (their true motorsport customer base). They worked on the core DNA of performance driving by coming out with more limited variants of their sport cars that are race/or touring oriented like the GTS, or the T or the RS. Get the difference?
BMW decided to sell out their Motorsport for more money, they didn't have to go that route at all. They could have kept the M brand focused on its enthusiast market instead they pimped out the M to everyone on that commercial and woke it up.