[Johnfr]

MB took the lead because they make and sell cars. BMW talks about making cool cars then only makes a few (1M) and rubs their loyal customers face in the fact they aren't available yet or in sufficient quantities. I now own a 2008 M3, had a 135i before that. I want to replace the M3 with a new M3 but oh, wait, there isn't one. There is supposed to be an M4 coming soon but BMW likes to get free "press" on it years before it is available. I'm not waiting for an M4 as they will be rationed for the 1st year and not available at msrp until at least 2015 sometime. There are lots of great German cars out there now... BMW is in no hurry to compete - apparently.