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Originally Posted by tallshortguy
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Originally Posted by cSurf
To me, for BMW, the M2 should be the poster car.
Ferrari and Mclaren make money on these super cars and VAG can afford frivolities like the 918.
Elsewhere- 'poster' or 'halo' cars are created to paint a portrait of a brand that a photograph couldn't substantiate (sporting or design prowess). BMW shouldn't be that brand.
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No one will put the M2 on their wall unless it looks like the GT6 vision car. No offense to what will likely be a brilliant car but the design is still too ordinary to be compared to a lambo, ferrari, etc. looks wise.
The M2 is already on the way, if BMW wants to give M the money to go wild on making a 911 competitor I don't think it will take away from the M2.
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Originally Posted by Levi
So Z4 M Coup is a 'poster' or 'halo' car?
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It never caught the imagination or hype like the R8 or SLS which is the point of these cars. |
You still haven't addressed the utility of a halo car for a brand that points to cost savings (at the expense of the series cars that built the brand) as existential to their survival.