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      09-27-2013, 10:35 AM   #57
Teutonic
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Quote:
Originally Posted by late apex View Post
Well if BMW isn't successful as a company, they wont be making any more cars for enthusiast ever! They have to tailor their vehicle lineup to appeal to the masses. I'm sure they'll continue to offer a few vehicles that focus on driving experience, but their main lineup wont.

When BMW (you can include Audi and Mercedes as well) start tailoring most of their vehicles to enthusiast we'll see a lot of happy people on car forums and a lot happy magazine editors. However, shortly after we would see reports of the worst sales decrease in history. BMW, Audi, and Mercedes would be looking for a Gov bailout because the masses aren't buying and do not want the same thing enthusiast want.
You are missing the point.
The masses have already cars to buy. Lots.
And why buy a cheap car that will be a burden to maintain?
Does it look to you that BMW is in a financial crisis now, hense, they need a cheap FWD car?
If you want to keep you luxury title you don wash the badge with cheap stuff.
Even the masses car manufacturers understand the litle concept of not washing the badge. Toyota sell Lexus, Ford has Lincoln, Nissan has Infinity, etc. ithelps the badge.
Mercedes is not what it used tobe. This is why they are where they are.
Audi did a mistake too, they should stick with their guns.

Mini was the prefect platform for this, why wash the badge?
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