|
So they copied the model Y. Ok. Interesting. The look of a car and branding has some value…
… but in the EV world - which I’ve had both the 3 and the Y - what matters: 1) miles/km per kWh 2) application of one pedal driving/regen 3) ease/speed of charging and 4) mass/weight and driving dynamics 5) horrendous fake noise from Hans Zimmer
These videos show me none of that except for #5. If the key value add here is a retro kidney grill and an infotainment bar across the window, my feeling is “meh.” The concept seats people are getting excited about won’t even make it into the final product.
The launch video is typical BMW marketing lately - appealing to emotion and little substance. That said, I hope this car trounces Tesla Y & Porsche Macan - but I’m not holding my breath.
|