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I agree with the M Division in that point. Why do one if they don't need to? When people think of BMW, they think about sporty cars. Linked with motorsports. That's it. Audi had to build the R8 because they try to get a sporty image for over 15 years by now. Mercedes has an image as grandpa's car over here. Those brands want to change their images. And when I hear from some Mercedes-AMG engineer that they copied a C6 in some way... Oh c'mooon.
Honestly, when I can have an M3 and bash R8 and SLS for half the money and with much more daily driver ability... Those cars will never be as attractive ase their italian enemies.
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