It's becoming alarmingly obvious as of late that BMW has shifted far from building the ultimate driving machine to an "everything to everyone" approach, sacrificing quality for quantity. Let's take a look at how diluted the BMW lineup has become:
- 1 Series 5 door hatch
- 1 Series 3 door hatch
- 1 Series ActiveE
- 2 Series coupe
- 2 Series cabrio
- 2 Series GranCoupe
- 3 Series sedan
- 3 Series touring
- 3 Series GT
- 3 Series Active Hybrid
- 4 Series coupe
- 4 Series cabrio
- 4 Series GranCoupe
- 5 Series sedan
- 5 Series touring
- 5 Series GT
- 5 Series Active Hybrid
- 6 Series coupe
- 6 Series cabrio
- 6 Series GranCoupe
- 7 Series sedan
- 7 Series LWB sedan
- 7 Series high security sedan
- 7 Series Active Hyrbid
- Z4 cabrio
- i3 Electric
- i8 Electric
Oh, and that's just the confirmed car lineup! Let's try SUVs, too!
Oh, and let's not forget the "exclusive" M lineup:
- M135i 5 door hatch
- M135i 3 door hatch
- M235i coupe
- M235i cabrio
- M3 sedan
- M4 coupe
- M4 cabrio
- M4 GranCoupe
- M550d xDrive sedan
- M550d xDrive touring
- M5 sedan
- M6 coupe
- M6 cabrio
- M6 GranCoupe
- X5 M50d
- X5 M
- X6 M50d
- X6 M
Then let's not forget that pretty much every vehicle comes with the option of AWD and that the SUVs are no longer going to have AWD standard. There's too many models, just look at how diluted the brand has become. We've got a million SUVs available, and one roadster which doesn't even get an M version anymore. This brand isn't about the ultimate driving machine anymore.