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I understand what so many people are crying about because no one is taking away your M3s. People need to understand that the M division creates a strong following for the BMW brand but it is not their bread a butter. BMW needs mass market cars to stay profitable and the 3 Series does not fit everyone's bill.
In San Francisco for example, as in many other urban areas, I see small hybrid cars on every block and BMW wants a piece of that market because it sees profitability in it. Every corporation's main goal is to generate profit and those who think otherwise must be delusional.
As for the car itself, I like the design and can see the appeal of owning a small and efficient luxury hybrid in the city.
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