Quote:
Originally Posted by EMITTR
Well that is reassuring that the M Group was not involved in that and it was some non-M marketing exec pencil pusher watering down the brand. It is like anything...you create a brand of excellence, attract those who desire excellence and will remain loyal so long as you are true to the brand, have them get used to the taste, and then get greedy and cheap and start screwing with the ingredients but continue to call it the same thing. This is becoming the norm now and it is disappointing.
Obviously the E12 was such as success they decided to do it again? Ugh. Maybe this guy will be a pragmatic purest and put an end to this stuff but I am skeptical. Execs are not in the trenches and don't care about engineers - they are looking at the bottom line and how to make more profits not necessarily a excellent product - rather a mediocre one. Hence the mindset at Audi - AWD - Audi Wheel Drive and they cannot think outside that box. Hopefully he can and bring a MMA attitude to the company (which is what I mean by pragmatic
purism). Analogous to MMA - One martial art verses a mixture of martial arts to create a well rounded fighter. Same goes here.
BMW if you are tolling the boards....pay attention to what is being said by your customer-base.
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Like IS really meant something to consumers, now that was dumb marketing. Guess it's OK for Audi to have S series and RS but BMW can't do an M235. I had 3 E46 M3's and my M235 will outperform them. You may know cars but you don't know marketing.
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1995 325i, 1996 328ci, 1997 528i, 1997 Z3 2.8, 2000 528i, 2001 X5 3.0, 2001 330i Convertible, 2002 M3 Convertible, 2003 M3 Coupe, 2004 M3 Coupe, 2004 Z4 3.0, 2004 X3 3.0, 2007 X3 3.0, 2007 335i Convertible, 2013 X1 28 sdrive, 2014 M235 manual, 2020 X3 30i Xdrive