[x5love]

BMW has always sat comfortably in that price range. Small, sporty daily drivers for the middle class, that's what BMW has always excelled at. Look at the 2002, the legendary 2002. It wasn't a Merc or Rolls competitor, it sat at the other end of the spectrum with great design, build and engineering.

People think BMW is diluting itself with the 2 series and 328 when really that's what they've been about from the start.

Mercedes is the one that's traveled downstream over the years. They began closer to a Rolls competitor, and decades later, we got all the way down to the A, B and C classes.