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From a neutral standpoint, they are both good commercials...
However, any educated consumer knows to do their homework before a purchase.
a) Car and Driver is not a very good magazine IMO
b) I don't read Car and Driver, but I doubt they had the F10 to compare to the A6, so most likely it was compared to an e60. I love the e60, but I could see where an updated A6 would "win" a comparo.
c) Same for the q5 (which I believe is x3 sized, not x5 sized, right? Thats the q7?) again, I love the current x3 and will consider buying one soon, but again, I can see how it would loose to the (I must say VERY attractive) all-new q5.
d) What was the S4 compared to? It has more horsepower than a 335i, so shouldn't the 335i be compared to an upper end A4? It has less horsepower than an M3, so that wouldn't be fair either.
Again, from a neutral perspective, great commercials overall, from a slightly biased perspective, its kind of a joke...
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