Quote:
Originally Posted by LAwolverine
they're selling more, they've reported record sales this past Q2. $$$ rules everything
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car sales among most brands have been up this year. i'm willing to bet that sales would've been equal if they didn't make the new 3 softer. ppl don't care if the 3 is sporty; they just want the badge. so if they kept it sporty, the masses get the badge, and we get the sporty sedan. everyone wins
take mazda for example. its new line up is praised for its handling dynamics, and its sales increased about 30% in july over the previous year. making cars fun to drive doesn't mean you have to give up profit