Quote:
Originally Posted by Add1ct
if audi were so confident in their cars and really wanted to ovetake BMW they'd take a huge risk and bump up their own lease residuals by 10-15% per car over the 24 and 36 month periods. that's part of why BMWs (namely the 1,3 and 5) sell so well. I don't think Audi's in any position to do this judging by their lease rates. I really like Audis and I am considering one for my next car but they really don't feel the same. There's something special about the BMW steering, clutch and brake feel.
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Leasing can be a dangerous game- Audi parent VW is waaaaaaay to conservative to do that. Nor do they need to- worldwide Audi is in great shape, even more so now that China is the #1 market in the world for cars and they buy a LOT of Audi's.
But that aside, all brands have good and bad models. There's some Audi's I really like, some I don't- same for Bimmer and Merc. It just depends on the model. The ads are great though- I would love to see BMW come back with some good stuff in return.
Nothing like good advertising......