Quote:
Originally Posted by SCOTT26
The Veyron makes no money at all for VW it is the automotive equivalent of an ego trip.
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Sure but it's a great marketing tool. BMW's bread and butter are the 3 & 5 series. The hype generated by a supercar is far better than some lame ad campaign on TV. It also helps to refocus the brand in the eyes of the consumer.
Personally I can't believe BMW has held out this long while its rivals have all created supercars.
